An alliance between Qantas and Emirates means frequent flyers could soon be able to combine benefits of both airline loyalty programs.
Qantas and Emirates announced what they are calling the “world’s leading partnership” at the start of September – an alliance between the airlines that is hoped to help Qantas get back on track after serious profit losses earlier this year.
The international market has proved to be one of the major financial challenges for Qantas, but the collaboration with Emirates should see changes for the better for both shareholders and customers.
In a media announcement of the alliance, Qantas CEO Alan Joyce said the benefits would include more frequent international flights, a centralised hub in Dubai for European destinations and “the world’s best loyalty proposition for Australian flyers”.
What Does The Partnership Mean For Frequent Flyer Credit Cards?
If you have a credit card that earns Qantas Frequent Flyer points or one that earns Emirates’ Skywards Miles – like the lone Emirates Platinum credit card from Citibank – this partnership could have a huge impact on your rewards.
The airlines will provide equal access to tier status benefits, including
Flight redemptions, lounge access, priority check-in and more.
“The biggest benefit, of course, will be the vastly expanded opportunities for
Qantas Frequent Flyers to earn and redeem their points,” Mr Joyce said.
“I think it’s going to give our 8.6 million Frequent Flyers big new incentives, which should be great news for our partners like Optus, Woolworths and David Jones.”
While the alliance is still subject to regulatory approval, in theory it could mean you can use frequent flyer points from either airline to shop around for the best flights and redemption options.
Not only will you be able to redeem flights with points from either program, but also earn points for flights purchased with both Qantas and Emirates – adding huge potential to what you can earn.
These changes could make frequent flyer cards, which are often criticised as being high-cost and low return, even more valuable commodities.
While the changes will not take effect until 2013 (pending approval), the future is looking a little brighter for these two airlines and their loyalty programs.
